The pandemic has forced us to re-think tourism. With travel bans in place worldwide, the idea of tourism as an almost natural part of leisure is being re-assessed. There is little doubt that post-pandemic tourism will look different. In particular, one might expect challenges for forms of tourism based on close personal contact, such as creative tourism. This paper considers the impact of Covid-19 on creative tourism and outlines how it might develop in future. Do we want a return to old fashioned mass tourism, or should we be seeking to develop alternative scenarios for the future?
