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Uncover is het tijdschrift van de Academy for Leisure van de Breda University of Applied Sciences. Dit magazine verschijnt jaarlijks. Alle artikelen worden online op het kennisplatform van NRIT beschikbaar gesteld.

In Uncover:

25/02/24   ·
Introduction Uncover The Future of Leisure
We live in turbulent times. Awareness of the threats of war, pandemics, and economic recessions make reconsiderations urgent, also within our leisure field. Which structures are resistant under which conditions? What is important or valuable? The outbreak of the global pandemic and the resulting restrictions on leisure pursuits exposed the impact of our industry on the functioning of society. The lack of the previously seemingly taken-for-granted interpersonal interaction, relaxation, inspiration and entertainment has made impacts whose full implications are yet to be seen. Despite that, the leisure sector remained remarkably quiet for a long time. Beyond practical solutions and the occasional cry for help for the sector’s survival, we took the inspirational leader role only to a limited extent. Perhaps overwhelmed by the visibility of this responsibility. Perhaps we did not sufficiently feel the urgency to claim our role in society. A missed opportunity to take a step forward to expand the full potential of leisure for social, environmental and economic impact. The Future of Leisure largely depends on the role leisure manages to claim in the vital issues facing society. Are we sufficiently capable of demanding the role as a testing ground and as connector between the lifeworld and systems world?
25/02/24 · Leisure | Lees meer
25/02/24   ·
The inevitable evolution from a circular to a regenerative society
Milan Meyberg was one of the keynote speakers at the Future of Leisure conference. The Uncover editors sat down with him to discuss his experience with and vision for shaping a more sustainable and future-proof world.
25/02/24   ·
Science Fiction
As the Scenario Planner at VisitScotland in 2004 (Yeoman & McMahon-Beattie, 2005), I facilitated a team to model and construct a set of scenarios which replicated the present COVID-19 pandemic reality. In the paper by Page et al. (2006) A case study of best practice - Visit Scotland's prepared response to an influenza pandemic, we predicted a global pandemic which meant international aviation coming to a halt for two to three years, lockdowns and social distancing. When combined, these effects would have a severe impact on Scottish tourism. However, very few believed us at the time and many people treated the scenarios with a degree of scepticism, as if they were from a science fiction film. Nearly twenty years later that science fiction scenario came true and COVID-19 was a reality. This is why science fiction and skepticism are important to me.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Building on the future of Breda with leisure
With its more than 186,000 residents, Breda is the ninth largest city in the Netherlands. A beautiful city with a rich past. People from Breda are generally known as bon vivants, who are proud of their historic city. But Breda does not stand still and has the ambition to move forward. Breda as a historic and liveable city, where life is wonderful and where dynamism has no boundaries. A vibrant meeting place where creatives, entrepreneurs and innovators have the space to pioneer. Their ambition is to build a city for future generations. Leisure, technology and creativity play an important role in this.
25/02/24   ·
Expert perspectives on the future of leisure
Three experts, Menno Stokman, Stefan Hartman and Tony Blackshaw reflect on the future of leisure in big world challenges.
25/02/24 · Leisure · Onderzoek | Lees meer
25/02/24   ·
Mega Sports Events
Qatar 2022 – The biggest sports tournament, the FIFA World Cup took place in a unique setting. It was the first World Cup to be held in winter, the first football event with participating teams from all continents, and the most compact tournament in the history of football. The FIFA World Cup is not only a global celebration of football but also an opportunity for host nations to showcase their capabilities and leave a lasting legacy. In this regard, Qatar, the first Middle Eastern World Cup, has redefined the standards of conducting mega sporting events. Qatar marked its ambition by hosting the most expensive World Cup in history and aiming at setting new benchmarks in sustainability, carbon neutrality, and inclusivity.
25/02/24 · Evenementen · Sport | Lees meer
25/02/24   ·
Looking at the conference afternoon differently
In 2023 organiseerden de Nederlandse Leisure-opleidingen de conference 'The Future of Leisure. Illustrator, DJ and student Zena-Rae Borst van de Willem de Kooning Academy Rotterdam maakte een visueel verslag van de conferentie.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Looking at the conference morning differently
In 2023 organiseerden de Nederlandse Leisure-opleidingen de conference 'The Future of Leisure. Illustrator, DJ and student Zena-Rae Borst van de Willem de Kooning Academy Rotterdam maakte een visueel verslag van de conferentie.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Technological innovation in the Leisure Society
It was already predicted in the middle of the 20th century; we are moving towards a Leisure Society. Technological innovation ensured that we had more time for a good conversation or a nice hobby. The trend did indeed develop as predicted, but leisure activities have also changed. We are currently experiencing a revival of the Leisure Society, now powered by robotics and machine learning. Artificial Intelligence is even taking over knowledge-intensive jobs. As human beings, we end up on the sidelines of the labour market. Who will have a job and who will not? And shouldn't we introduce a Basic Income so that we can all continue to participate in this leisure economy? In the meantime, we are having a great time with new gadgets and tech-driven services and experiences. 
25/02/24 · Leisure | Lees meer
25/02/24   ·
How Artificial Intelligence is Set to Transform Our Free Time
This article was written by AI, or artificial intelligence, a technology that is rapidly transforming the world we live in. As an AI language model, I have been programmed to understand and analyze vast amounts of data, and to use this knowledge to generate written content that is informative, engaging, and thought-provoking. In this article, I will explore the future of leisure and how AI is likely to shape and transform this important aspect of our lives.
25/02/24 · Leisure | Lees meer
25/02/24   ·
New technology and disruptive developments in themed entertainment
The field of themed entertainment is often regarded as one of the most innovative sectors in the field of leisure when it comes to new technologies. Not only does the content of themed entertainment heavily rely on new technologies that raise the bar of bringing fictional worlds to life (e.g. the highly advanced robotic figures that populate recent additions to various theme parks worldwide), also, new technologies are constantly being implemented to better facilitate guest experiences by taking hassles of all kinds and sorts away (e.g. mobile apps which can turn a smartphone into a theme park ticket, into a key to a hotel room and into a personalised recommendation system to avoid long queues). Recently, there have been two disruptive developments in society that challenge the themed entertainment industry to reconsider its use of technology in these domains: the rapid emergence of generative artificial intelligence (AI) applications and staffing shortage.
25/02/24   ·
How Big Data is going to change the leisure industry
We know more and more about what people do in their free time. Not only through surveys or time-use studies, but also thanks to (public) data on, for example, length of visits and facility use, which is being made increasingly insightful and accessible. Using an online tool or data dashboard such as Digitwin, the next step is to structure data for policy-makers or managers who do not specialise in dealing with this data.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Introduction Uncover The Future of Leisure
We live in turbulent times. Awareness of the threats of war, pandemics, and economic recessions make reconsiderations urgent, also within our leisure field. Which structures are resistant under which conditions? What is important or valuable? The outbreak of the global pandemic and the resulting restrictions on leisure pursuits exposed the impact of our industry on the functioning of society. The lack of the previously seemingly taken-for-granted interpersonal interaction, relaxation, inspiration and entertainment has made impacts whose full implications are yet to be seen. Despite that, the leisure sector remained remarkably quiet for a long time. Beyond practical solutions and the occasional cry for help for the sector’s survival, we took the inspirational leader role only to a limited extent. Perhaps overwhelmed by the visibility of this responsibility. Perhaps we did not sufficiently feel the urgency to claim our role in society. A missed opportunity to take a step forward to expand the full potential of leisure for social, environmental and economic impact. The Future of Leisure largely depends on the role leisure manages to claim in the vital issues facing society. Are we sufficiently capable of demanding the role as a testing ground and as connector between the lifeworld and systems world?
25/02/24 · Leisure | Lees meer
25/02/24   ·
Science Fiction
As the Scenario Planner at VisitScotland in 2004 (Yeoman & McMahon-Beattie, 2005), I facilitated a team to model and construct a set of scenarios which replicated the present COVID-19 pandemic reality. In the paper by Page et al. (2006) A case study of best practice - Visit Scotland's prepared response to an influenza pandemic, we predicted a global pandemic which meant international aviation coming to a halt for two to three years, lockdowns and social distancing. When combined, these effects would have a severe impact on Scottish tourism. However, very few believed us at the time and many people treated the scenarios with a degree of scepticism, as if they were from a science fiction film. Nearly twenty years later that science fiction scenario came true and COVID-19 was a reality. This is why science fiction and skepticism are important to me.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Expert perspectives on the future of leisure
Three experts, Menno Stokman, Stefan Hartman and Tony Blackshaw reflect on the future of leisure in big world challenges.
25/02/24 · Leisure · Onderzoek | Lees meer
25/02/24   ·
Looking at the conference afternoon differently
In 2023 organiseerden de Nederlandse Leisure-opleidingen de conference 'The Future of Leisure. Illustrator, DJ and student Zena-Rae Borst van de Willem de Kooning Academy Rotterdam maakte een visueel verslag van de conferentie.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Technological innovation in the Leisure Society
It was already predicted in the middle of the 20th century; we are moving towards a Leisure Society. Technological innovation ensured that we had more time for a good conversation or a nice hobby. The trend did indeed develop as predicted, but leisure activities have also changed. We are currently experiencing a revival of the Leisure Society, now powered by robotics and machine learning. Artificial Intelligence is even taking over knowledge-intensive jobs. As human beings, we end up on the sidelines of the labour market. Who will have a job and who will not? And shouldn't we introduce a Basic Income so that we can all continue to participate in this leisure economy? In the meantime, we are having a great time with new gadgets and tech-driven services and experiences. 
25/02/24 · Leisure | Lees meer
25/02/24   ·
New technology and disruptive developments in themed entertainment
The field of themed entertainment is often regarded as one of the most innovative sectors in the field of leisure when it comes to new technologies. Not only does the content of themed entertainment heavily rely on new technologies that raise the bar of bringing fictional worlds to life (e.g. the highly advanced robotic figures that populate recent additions to various theme parks worldwide), also, new technologies are constantly being implemented to better facilitate guest experiences by taking hassles of all kinds and sorts away (e.g. mobile apps which can turn a smartphone into a theme park ticket, into a key to a hotel room and into a personalised recommendation system to avoid long queues). Recently, there have been two disruptive developments in society that challenge the themed entertainment industry to reconsider its use of technology in these domains: the rapid emergence of generative artificial intelligence (AI) applications and staffing shortage.
25/02/24   ·
The inevitable evolution from a circular to a regenerative society
Milan Meyberg was one of the keynote speakers at the Future of Leisure conference. The Uncover editors sat down with him to discuss his experience with and vision for shaping a more sustainable and future-proof world.
25/02/24   ·
Building on the future of Breda with leisure
With its more than 186,000 residents, Breda is the ninth largest city in the Netherlands. A beautiful city with a rich past. People from Breda are generally known as bon vivants, who are proud of their historic city. But Breda does not stand still and has the ambition to move forward. Breda as a historic and liveable city, where life is wonderful and where dynamism has no boundaries. A vibrant meeting place where creatives, entrepreneurs and innovators have the space to pioneer. Their ambition is to build a city for future generations. Leisure, technology and creativity play an important role in this.
25/02/24   ·
Mega Sports Events
Qatar 2022 – The biggest sports tournament, the FIFA World Cup took place in a unique setting. It was the first World Cup to be held in winter, the first football event with participating teams from all continents, and the most compact tournament in the history of football. The FIFA World Cup is not only a global celebration of football but also an opportunity for host nations to showcase their capabilities and leave a lasting legacy. In this regard, Qatar, the first Middle Eastern World Cup, has redefined the standards of conducting mega sporting events. Qatar marked its ambition by hosting the most expensive World Cup in history and aiming at setting new benchmarks in sustainability, carbon neutrality, and inclusivity.
25/02/24 · Evenementen · Sport | Lees meer
25/02/24   ·
Looking at the conference morning differently
In 2023 organiseerden de Nederlandse Leisure-opleidingen de conference 'The Future of Leisure. Illustrator, DJ and student Zena-Rae Borst van de Willem de Kooning Academy Rotterdam maakte een visueel verslag van de conferentie.
25/02/24 · Leisure | Lees meer
25/02/24   ·
How Artificial Intelligence is Set to Transform Our Free Time
This article was written by AI, or artificial intelligence, a technology that is rapidly transforming the world we live in. As an AI language model, I have been programmed to understand and analyze vast amounts of data, and to use this knowledge to generate written content that is informative, engaging, and thought-provoking. In this article, I will explore the future of leisure and how AI is likely to shape and transform this important aspect of our lives.
25/02/24 · Leisure | Lees meer
25/02/24   ·
How Big Data is going to change the leisure industry
We know more and more about what people do in their free time. Not only through surveys or time-use studies, but also thanks to (public) data on, for example, length of visits and facility use, which is being made increasingly insightful and accessible. Using an online tool or data dashboard such as Digitwin, the next step is to structure data for policy-makers or managers who do not specialise in dealing with this data.
25/02/24 · Leisure | Lees meer

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22/07/24
Nieuwe internationale mascotte voor EuroParcs
EuroParcs heeft een nieuwe internationale mascotte, Yuki, geïntroduceerd. De mascotte werd voor het eerst onthuld op EuroParcs Zuiderzee in Biddinghuizen. Yuki is een magisch wezen dat ontworpen is om plezier te brengen aan de gasten van EuroParcs op een speelse en educatieve manier.
22/07/24
Exclusief voor leden
Opleving in Nederlandse  hotelvastgoedmarkt
In de eerste helft van 2024 is er een duidelijke opleving van activiteit bij vastgoedbeleggers in Nederland, met een bijzondere focus op hotelvastgoed. Waar in het eerste halfjaar van 2023 slechts 42 miljoen euro in hotelvastgoed werd belegd, steeg dit beleggingsvolume in het afgelopen halfjaar naar maar liefst 250 miljoen euro.
22/07/24
Exclusief voor leden
Boeing verwacht verdubbeling van luchtvaartvloot
Boeing verwacht dat het aantal commerciële vliegtuigen tot 2043 zal verdubbelen. Op dit moment telt de wereld 26.750 vliegtuigen voor commercieel passagiers- en vrachtvervoer. Dat zullen er in 2043 zo’n 50.170 zijn.
19/07/24
Exclusief voor leden
Minder vakantiewoningen verkocht
De verkoop van vakantiewoningen is flink gedaald. Tijdens de coronaperiode waren vakantiewoningen populair. Nu de pandemie onder controle is, neemt de populariteit ook weer af.
19/07/24
Subsidie voor beter publieksbereik archeologie
De provincie Zuid-Holland wil dat archeologie meer publiek bereikt. De nu ingestelde subsidieregeling Publieksbereik Archeologie is bedoeld om het draagvlak voor archeologie onder de inwoners en bezoekers van de provincie te verbreden.
19/07/24
Recreatiegebied afgesloten vanwege incidenten met wolf
De wolf rukt op in Nederland en dat heeft gevolgen voor recreatie in gebieden waar de wolf voorkomt. Na recente incidenten met een wolf heeft de gemeente Leusden besloten om een kerngebied van Landgoed Den Treek per direct af te sluiten voor recreanten en bezoekers.
19/07/24
80 jaar vrijheid herdacht op 330 kilometer vrijheidspad
Op 10 september 2024 start in Leopoldsburg, België, het Vrijheidspad, een 11-daagse wandelestafette die het begin van 80 jaar vrijheid markeert. De route loopt door de provincies Limburg (Nederland en België), Noord-Brabant en Gelderland, en volgt de Market Garden Liberation Route.
19/07/24
Zeeland.com lanceerde zomercampagne op Concert at SEA
Zeeland.com, het marketingkanaal van Zeeland dat wordt beheerd door de Provincie Zeeland, heeft haar nieuwe zomercampagne ‘Ik wil alleen maar Zeeland’ gelanceerd. Het is de bedoeling om bezoekers aan Concert at SEA bewust te maken van het feit dat Zeeland meer is dan een fijne vrijetijds- en vakantieprovincie.