Artificial Intelligence (AI) is changing the world around us at a breathtaking pace. From health care to climate modelling, from traffic systems to cultural preservation, AI is becoming a core component of how societies tackle complex challenges. But this digital revolution brings not only opportunities; it also demands reflection, responsibility, and above all, direction. What values guide the design of AI? Who benefits from its deployment? And how can we ensure that AI contributes to a more sustainable and inclusive future? These questions are at the heart of one of the core elements of an exciting new European collaboration: KreativEU. By heading this investigation dedicated to Ethical-by-Design and Sustainable-by-Design AI, BUas places itself in the European spotlight as a front--runner in value-driven technological innovation.

The professorship in Events and Placemaking explores events and places as dynamic settings for leisure practices, in which communities, identities, and meanings are continuously negotiated and constructed. We view events and places as meeting grounds: environments where like-minded individuals come together through shared rituals and communal activities, fostering a sense of community and contributing to social cohesion. At the same time, events and places also enable encounters between people from diverse cultural backgrounds and perspectives. By examining these processes in the context of both local and global networks, the professorship generates insights into the different types of value created through and within these spaces.

Embracing Digital Transformation in Cultural Tourism shapes our identity, unites communities, and carries the weight of history. It is both a reflection of our past and a foundation for our future. The professorship in Digital Transformation in Cultural Tourism at BUas stands at the crossroads of cultural heritage and digital innovation, aiming to make history tangible, relevant, and engaging in the modern world.

At BUas, the professorship of Storytelling focuses on both research and design/development. We aim to explore the connections between storytelling in leisure, tourism, and hospitality, and visitor experiences. The professorship also designs story-based concepts and creates storytelling products for the leisure and tourism industry, as well as the cultural heritage field. In all our research and design projects, our goal is to evoke meaningful and valuable experiences for visitors, residents, and industry partners. Through storytelling, people can ‘learn without being taught’, as stories transmit emotional and symbolic values, helping people attach meaning to places, images or objects. We follow Lukas (The Immersive Worlds Handbook, 2013) in focusing on ‘evoking emotions, memories, feelings, and sentiments that all people can enjoy or appreciate, regardless of their backgrounds’. Several of our projects involve interactive digital storytelling, allowing users to influence the flow or content of the story.

Human life consists of a dynamic, continuous and ongoing sequence of experiences. From the mundane routines of daily living to once-in-a-lifetime events, individuals are continually exposed to stimuli that may or may not leave lasting impressions. While most experiences quickly fade from memory, a select few become memorable, meaningful or even transformative, shaping identity, goals, and overall well-being. What makes experiences memorable has been the subject of both theoretical thinking and empirical research (Bastiaansen et al., 2019; Duerden et al., 2018). However, much less is known about what makes experiences meaningful. A recent publication (Bastiaansen & Duerden, 2024) theoretically digs into the concept of meaningful experiences, and proposes a number of targeted design strategies for creating meaningful experiences. Here we provide an overview of the theoretical proposal and the ensuing empirical agenda developed in that publication.

21 Europese luchtvaartmaatschappijen passen hun misleidende duurzaamheidsclaims aan. Dat gebeurt na een gezamenlijke actie geleid door de Autoriteit Consument & Markt (ACM) samen met andere Europese consumententoezichthouders (België, Noorwegen en Spanje).

Het hoogtepunt van de winterprogrammering in Slagharen wordt het Magical Winter Circus. Het circus gaat twee keer per dag open voor het publiek.

MarinaParken meldt dat fase 2 Beach Resort Soal met de verkoop van accommodaties goed verloopt. De komende Open Dagen op zaterdag 15 en zondag 16 november zijn voorlopig de laatste.

Boswachters van Staatsbosbeheer en brugwachters van de Provincie Overijssel gaan samenwerken in een nieuw te bouwen bezoekerscentrum van Staatsbosbeheer in Nationaal Park Weerribben-Wieden. De internationale naam voor toeristen wordt European Wetland Center.