The field of themed entertainment is often regarded as one of the most innovative sectors in the field of leisure when it comes to new technologies. Not only does the content of themed entertainment heavily rely on new technologies that raise the bar of bringing fictional worlds to life (e.g. the highly advanced robotic figures that populate recent additions to various theme parks worldwide), also, new technologies are constantly being implemented to better facilitate guest experiences by taking hassles of all kinds and sorts away (e.g. mobile apps which can turn a smartphone into a theme park ticket, into a key to a hotel room and into a personalised recommendation system to avoid long queues). Recently, there have been two disruptive developments in society that challenge the themed entertainment industry to reconsider its use of technology in these domains: the rapid emergence of generative artificial intelligence (AI) applications and staffing shortage.
