Eurostar heeft in 2024 een aanzienlijke groei gerealiseerd, met een stijging van +5% in het aantal passagiers vergeleken met 2023. Deze recordprestatie werd gedreven door een sterke vraag, vooral tijdens de Olympische en Paralympische Spelen van Parijs 2024. Eurostar gaat investeren in nieuwe treinen en gaat een strategisch partnership met SkyTeam.

Waarschijnlijk is Marketing Groningen de eerst dmo die een camperroute maakt. De 6-daagse route leidt je van de stad Groningen helemaal langs de parels van de provincie.

Tijdens de internationale toerismebeurs FITUR in Madrid hebben UN Tourism en hogeschool Saxion een gezamenlijk rapport gepresenteerd. Het rapport, getiteld ‘Artificial Intelligence Adoption in Tourism: Key Considerations for Sector Stakeholders’, onderzoekt het gebruik, de risico’s en mogelijkheden van kunstmatige intelligentie (AI) in de toerismesector.

De bestemming voor de Reiswerk Travel Challenge 2025 is bekend, en dit jaar neemt de organisatie de studenten én reisprofessionals mee naar het zonovergoten Alicante, Costa Blanca.

Breda University of Applied Sciences (BUas) is proud to house one of the six World Leisure Centers of Excellence. BUas has arranged its education activities in five academies. The World Leisure Center of Excellence is part of Academy for Leisure & Events (ALE).

The Department of Tourism at the University of Otago has been a World Leisure Center of Excellence since 2018. Known also by the M?ori title of ?t?kou Whakaihu Waka, the University is located in Dunedin, in the South Island of New Zealand. Dunedin is renowned for its diverse natural landscapes, unique wildlife species and multicultural heritage. It is possible to construct an image of this WLCE as being a long way from everywhere else, disconnected from the rest of the world and out of touch. Certainly, the recent experience of the Covid-19 pandemic, during which New Zealand’s borders were closed for a long period and life within them went on pretty much as before while so much of the rest of the world struggled. Yet seen from a different perspective, New Zealand is one of the first places in the world where the new day dawns. As such, it may be said to lead the world, not merely follow in everyone else’s shadow.

Under the background of building a moderately prosperous society in all aspects, the income level and quality of life of China's residents have significantly improved, while leisure and recreation have become an important part of the Chinese people's daily lives. For example, the survey in the Annual Report on Leisure Development in China 2023-2024 shows that 86.2 per cent of respondents consider leisure time to be very important or important to them, which is an increase of 22 percentage points from 2022 (China Tourism Academy, 2024). Therefore, to meet people's needs for a better life, leisure has become a national strategy and an important way to promote social harmony, stability and improve the quality of life. In addition, with the increasing integration and advancement of emerging technologies such as 5G, big data, cloud computing, and AI in the leisure industry, the ongoing emergence of innovative business models in the leisure sector, the continuous enhancement of policies and institutional frameworks in the leisure field, and the notable improvement in governance capabilities, a diverse pattern of high-quality development in the leisure industry has been established. This development is further supported by the cultural, tourism, sports, and health sectors. As a result, leisure activities in China have evolved from traditional, often passive, activities to diversified, more active, technology-driven activities, and on a global scale (Lin & Dong, 2018). We would like to give a brief overview of the main issues and challenges of the current globalisation of leisure activities in China.

The School of Arts, Sciences and Humanities, at the University of São Paulo (EACH-USP), is one of the founding hubs of the World Leisure Centers of Excellence (WLCE) network. With 4,400 students and over 250 professors, EACH-USP is about to celebrate its 20th anniversary (2005-2025), but it is part of one of the most influential universities in Latin America: USP was founded in 1934 and, today, is ranked at position 85 at QS World University Ranking. The creation of the new campus brought innovative and, in some cases, unprecedented focuses to the undergrad environment, including marketing, public policies management, textile & fashion and, of course, leisure and tourism programmes. Though tourism is a traditional academic pathway in Brazil (the first undergraduate programme opened in 1974), EACH was a pioneer in combining leisure and tourism topics into a single programme, enhancing an integrated approach to both fields.

An entire chapter from the World Leisure Organization (WLO) has been contributed to this edition of Uncover. This first article introduces the World Leisure Organization including the phenomenon of World Leisure Centers of Excellence (WLCEs). This is followed by articles from WLCEs from Brazil, Canada, China and New Zealand. BUas, which is a WLCE too, finally concludes the chapter including a look into the future at the World Leisure Congress in 2025, which will take place in the Netherlands in Breda and Rotterdam.