Uncover:
Uncover is het tijdschrift van de Academy for Leisure van de Breda University of Applied Sciences. Dit magazine verschijnt jaarlijks. Alle artikelen worden online op het kennisplatform van NRIT beschikbaar gesteld. In Uncover:
21/01/25 ·
I teach the courses Storytelling and Cultural Narratives, Understanding Leisure and Tourism Attractions and Events, and I supervise qualitative research projects. In 2022, I finished my PhD, and now I am defining my research direction further, which is mostly related to Placemaking, Events, and Storytelling. From 5 to 8 February 2024, I took part in a workshop in Barbados, called Caribbean World Heritage Sites in the light of today’s global challenges: the case of Historic Bridgetown and its Garrison. The workshop was organised by Dr Maaike de Waal from Leiden University in collaboration with UWI (University of the West Indies). Maaike had asked me to participate and deliver a keynote presentation.
21/01/25 ·
In line with BUas’ programme portfolio, international cooperation has always been part of what we do. In 2023 Academy for Leisure & Events (ALE) had 18.6% incoming international students (of 547 students in total) which compares favourably to 2017 when we had 11.8% incoming international students (of 493). This is the number of students who do their entire study programme (bachelor’s or master’s) at our academy, named ’degree- seeking students’ in formal terms. We also welcome incoming exchange students, who only come to study for one semester.
21/01/25 ·
The first encounter with it was through language – the realisation you might find yourself incapable of relating due to the lack of the necessary ’words’, context, culture… and this happened as early as at the age of three (with the Russian comrades we had in kindergarten) or from what I clearly remember somewhere around the age of four or five, when the ’secret’ (due to the communist restrictions at that time) family friends from Germany (DDR) visited us when they came to enjoy the Black Sea in Bulgaria.
21/01/25 ·
In 2017 I arrived in Breda as an international student from Italy, now I have already been working as a lecturer at BUas for 18 months. When I first moved to the Netherlands, I was all set for a cutting-edge, open-minded environment. I had never been here before, and all I knew was the image of the Netherlands as a progressive and innovative country. However, what I found was a whole new level of culture shock - from different social habits and norms, while also realising that cracking into Dutch social circles was tougher than expected. This mostly had me hanging out with other international students who were also trying to find their way, creating our own little bubble of shared experiences.
21/01/25 ·
With classmates we have often enjoyed drinks in the city or shared a meal tog...
21/01/25 ·
I am originally from Brazil, a country known for its rich culture and warm people, and my international journey began in 2013 when I moved to Ireland to study English. Living in Dublin for almost a year was my first taste of living abroad, and it sparked a desire in me to explore the world.
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21/01/25 ·
Within my role as account manager, I am involved in developing strategic partnerships and collaborations with companies. Such collaborations include not only work placements, minors, and graduation projects, but also guest lectures, company visits, research, projects or networking initiatives. This is in line with BUas' strategy, with the theme of ‘Connection to Industry’ to be precise. An important question here is: how can we enter into more international partnerships to develop relevant education for industry while creating business and social impact? In my daily work, I deal with internationalisation from different perspectives. Here’s a little insight into what is going on and what challenges lie ahead.
21/01/25 ·
Hello dear reader, my name is Anastasiya, I’m a passionate producer of live music events from Kyiv, Ukraine. For 11 years I have been bringing a high-class music experience to people through artist booking, show production, project and marketing management, programme management, and team leading. I used to organise 365 shows per year, programming two iconic venues in Kyiv, Ukraine, promoting live music shows in Europe.
21/01/25 ·
ESN Breda is one of over 500 sections that are part of the Erasmus+ programme, present in more than 40 countries. As a smaller branch of ESN Netherlands, ESN Breda is working towards a more inclusive community for international students in the city of Breda. The core values of this section are unity, diversity, cooperation, and integration of international students in their new community by creating fun events for them to enjoy and meet new people. ESN Breda is partnered with BUas and Avans, having close relations with Breda Internationals as well, making it one of the most international-friendly and student-friendly organisations in Breda.
21/01/25 ·
Welcome to the wonderful world of placemaking – where urban spaces are transformed into vibrant, engaging hubs that celebrate community, creativity, and connection! Placemaking is a people-centred approach to urban planning and design, with a focus that goes beyond the physical structure and functional purpose of a space. It aims to create places where the people who live, work and play in them can thrive. Imagine a place that you ?nd beautiful and meaningful, a place where you feel a sense of belonging and where every corner tells a story that resonates with you and your community. That is the essence of placemaking, and it is what Placemaking Europe aims to promote on a global scale.
21/01/25 ·
In 2022 the Centre of Expertise in Leisure, Tourism and Hospitality (CELTH) adopted the Conscious Destinations Agenda as a framework for knowledge development on the social, ecological, and economic impacts of the entire hospitality domain, which by definition includes leisure, tourism, and accommodation services. The agenda is based on insights from academia, policy and practice that illustrate why our industry and policy-makers need to make more ‘conscious’ choices with respect to these impacts, both positive and negative. Bragging about the number of jobs created, about the number of nights visitors stay in a destination or about the benefits of placemaking, comes with the responsibility to also show the other side of the same coin and explain how biodiversity degrades in instagrammable nature; how social cohesion in neighbourhoods erodes when residents are pushed out by investors; and how immaterial cultural heritage evaporates in an increasingly consumerised society where individuals are enticed to prioritise ‘buying experiences’ over the needs of future generations.
21/01/25 ·
Every year around mid-January thousands of professionals from the music industry pay a visit to the Eurosonic Noorderslag (ESNS) in Groningen. ESNS is the only event and music platform exclusively focusing on upcoming acts in European and Dutch pop music. To make this pop music visible and audible for audiences, the media and professionals, ESNS organises a four-day festival and conference programme. By means of showcases, presentations, meetups, dialogue and discussion, the organisers give (young) artists a career perspective. ESNS thus contributes to a flying start to the careers of artists such as Shame, Stromae, Agnes Obel, George Ezra, and Dua Lipa. Yet, ESNS is also jokingly summed up in a few words as an industry New Year’s reception that has grown out of control. But ESNS is much more than that.
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21/01/25 ·
I teach the courses Storytelling and Cultural Narratives, Understanding Leisure and Tourism Attractions and Events, and I supervise qualitative research projects. In 2022, I finished my PhD, and now I am defining my research direction further, which is mostly related to Placemaking, Events, and Storytelling. From 5 to 8 February 2024, I took part in a workshop in Barbados, called Caribbean World Heritage Sites in the light of today’s global challenges: the case of Historic Bridgetown and its Garrison. The workshop was organised by Dr Maaike de Waal from Leiden University in collaboration with UWI (University of the West Indies). Maaike had asked me to participate and deliver a keynote presentation.
21/01/25 ·
The first encounter with it was through language – the realisation you might find yourself incapable of relating due to the lack of the necessary ’words’, context, culture… and this happened as early as at the age of three (with the Russian comrades we had in kindergarten) or from what I clearly remember somewhere around the age of four or five, when the ’secret’ (due to the communist restrictions at that time) family friends from Germany (DDR) visited us when they came to enjoy the Black Sea in Bulgaria.
21/01/25 ·
With classmates we have often enjoyed drinks in the city or shared a meal tog...
21/01/25 ·
Within my role as account manager, I am involved in developing strategic partnerships and collaborations with companies. Such collaborations include not only work placements, minors, and graduation projects, but also guest lectures, company visits, research, projects or networking initiatives. This is in line with BUas' strategy, with the theme of ‘Connection to Industry’ to be precise. An important question here is: how can we enter into more international partnerships to develop relevant education for industry while creating business and social impact? In my daily work, I deal with internationalisation from different perspectives. Here’s a little insight into what is going on and what challenges lie ahead.
21/01/25 ·
ESN Breda is one of over 500 sections that are part of the Erasmus+ programme, present in more than 40 countries. As a smaller branch of ESN Netherlands, ESN Breda is working towards a more inclusive community for international students in the city of Breda. The core values of this section are unity, diversity, cooperation, and integration of international students in their new community by creating fun events for them to enjoy and meet new people. ESN Breda is partnered with BUas and Avans, having close relations with Breda Internationals as well, making it one of the most international-friendly and student-friendly organisations in Breda.
21/01/25 ·
In 2022 the Centre of Expertise in Leisure, Tourism and Hospitality (CELTH) adopted the Conscious Destinations Agenda as a framework for knowledge development on the social, ecological, and economic impacts of the entire hospitality domain, which by definition includes leisure, tourism, and accommodation services. The agenda is based on insights from academia, policy and practice that illustrate why our industry and policy-makers need to make more ‘conscious’ choices with respect to these impacts, both positive and negative. Bragging about the number of jobs created, about the number of nights visitors stay in a destination or about the benefits of placemaking, comes with the responsibility to also show the other side of the same coin and explain how biodiversity degrades in instagrammable nature; how social cohesion in neighbourhoods erodes when residents are pushed out by investors; and how immaterial cultural heritage evaporates in an increasingly consumerised society where individuals are enticed to prioritise ‘buying experiences’ over the needs of future generations.
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21/01/25 ·
In line with BUas’ programme portfolio, international cooperation has always been part of what we do. In 2023 Academy for Leisure & Events (ALE) had 18.6% incoming international students (of 547 students in total) which compares favourably to 2017 when we had 11.8% incoming international students (of 493). This is the number of students who do their entire study programme (bachelor’s or master’s) at our academy, named ’degree- seeking students’ in formal terms. We also welcome incoming exchange students, who only come to study for one semester.
21/01/25 ·
In 2017 I arrived in Breda as an international student from Italy, now I have already been working as a lecturer at BUas for 18 months. When I first moved to the Netherlands, I was all set for a cutting-edge, open-minded environment. I had never been here before, and all I knew was the image of the Netherlands as a progressive and innovative country. However, what I found was a whole new level of culture shock - from different social habits and norms, while also realising that cracking into Dutch social circles was tougher than expected. This mostly had me hanging out with other international students who were also trying to find their way, creating our own little bubble of shared experiences.
21/01/25 ·
I am originally from Brazil, a country known for its rich culture and warm people, and my international journey began in 2013 when I moved to Ireland to study English. Living in Dublin for almost a year was my first taste of living abroad, and it sparked a desire in me to explore the world.
21/01/25 ·
Hello dear reader, my name is Anastasiya, I’m a passionate producer of live music events from Kyiv, Ukraine. For 11 years I have been bringing a high-class music experience to people through artist booking, show production, project and marketing management, programme management, and team leading. I used to organise 365 shows per year, programming two iconic venues in Kyiv, Ukraine, promoting live music shows in Europe.
21/01/25 ·
Welcome to the wonderful world of placemaking – where urban spaces are transformed into vibrant, engaging hubs that celebrate community, creativity, and connection! Placemaking is a people-centred approach to urban planning and design, with a focus that goes beyond the physical structure and functional purpose of a space. It aims to create places where the people who live, work and play in them can thrive. Imagine a place that you ?nd beautiful and meaningful, a place where you feel a sense of belonging and where every corner tells a story that resonates with you and your community. That is the essence of placemaking, and it is what Placemaking Europe aims to promote on a global scale.
21/01/25 ·
Every year around mid-January thousands of professionals from the music industry pay a visit to the Eurosonic Noorderslag (ESNS) in Groningen. ESNS is the only event and music platform exclusively focusing on upcoming acts in European and Dutch pop music. To make this pop music visible and audible for audiences, the media and professionals, ESNS organises a four-day festival and conference programme. By means of showcases, presentations, meetups, dialogue and discussion, the organisers give (young) artists a career perspective. ESNS thus contributes to a flying start to the careers of artists such as Shame, Stromae, Agnes Obel, George Ezra, and Dua Lipa. Yet, ESNS is also jokingly summed up in a few words as an industry New Year’s reception that has grown out of control. But ESNS is much more than that.
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18/09/26
Dekkers Tweewielers en Cycle Center hebben op vrijdag 11 september officieel hun nieuwe gezamenlijke vestiging op het Par’Course-terrein in Valkenburg geopend. Fietsen en toerisme is een belangrijke schakel in hun verdienmodel.
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18/09/26
De ACM heeft op aanvraag van spoorbedrijf NS een economisch evenwichtstoets (EET) uitgevoerd voor de nieuwe treindiensten van GoVolta Exploitation B.V. Dit betreft diensten van Den Haag Centraal naar Luxemburg en Straatsburg v.v., Den Haag Centraal naar Keulen v.v. en Amsterdam Centraal naar Parijs over de hogesnelheidslijn v.v. ACM ziet geen bezwaar tegen deze verbindingen.
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18/09/26
Het Oktoberfest is in Nederland groot maar in Duitsland een icoon onder de evenementen. Dit inspireerde Lufthansa om de crews in de vliegtuigen in traditionele outfit te steken en de lounges in stijl aan te kleden.
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17/09/26
Veel toerisme- en recreatieondernemers weten wat er moet veranderen. Minder plastic, meer duurzame mobiliteit, een andere manier van werken met seizoenspersoneel. De strategie is vaak helder — maar de praktijk weerbarstig. Want hoe zorg je dat je medewerkers niet alleen de nieuwe koers kennen, maar er ook écht in meegaan?
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17/09/26
Eén jaar voor de eerste editie van Camperworld Maastricht, die van 10 tot en met 12 september 2027 plaatsvindt in MECC Maastricht, kondigen Camperworld Maastricht en NKC (Nederlandse Kampeerauto Club) een strategisch partnership aan.
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17/09/26
De sociale onderneming Women in Travel CIC heeft de winnaars bekendgemaakt van de jaarlijkse International Women in Travel and Tourism Forum (IWTTF) Awards 2026. Frank Radstake (ANVR) mocht de awards uitreiken.
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17/09/26
Na de Open Hotel Week transformeren Amsterdamse en Rotterdamse hotels zich opnieuw tot ontmoetingsplekken voor de wijk. Zaterdag 26 september nodigen deelnemende hotels onder de naam Buurthotel bewoners uit voor een pizza workshop voor kinderen, een les kickboksen of een wildpluk wandeling.
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17/09/26
Op een zonnige zaterdag kan de drukte in een attractiepark, museum of vakantiepark binnen korte tijd oplopen. De parkeerplaats stroomt vol, bij de entree ontstaat een rij en in de horeca begint de lunchpiek. Als processen niet goed op elkaar aansluiten, merkt de gast dat vrijwel direct. Voor organisaties in de vrijetijdssector ligt hier een lastige opgave. Ze willen bezoekers een gastvrije ervaring bieden, terwijl personeel schaars is en kosten stijgen. Alleen harder werken is geen houdbare oplossing. Slimmer organiseren kan dat wel zijn.
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