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Uncover:

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Uncover is het tijdschrift van de Academy for Leisure van de Breda University of Applied Sciences. Dit magazine verschijnt jaarlijks. Alle artikelen worden online op het kennisplatform van NRIT beschikbaar gesteld.

In Uncover:

25/02/24   ·
Technological innovation in the Leisure Society
It was already predicted in the middle of the 20th century; we are moving towards a Leisure Society. Technological innovation ensured that we had more time for a good conversation or a nice hobby. The trend did indeed develop as predicted, but leisure activities have also changed. We are currently experiencing a revival of the Leisure Society, now powered by robotics and machine learning. Artificial Intelligence is even taking over knowledge-intensive jobs. As human beings, we end up on the sidelines of the labour market. Who will have a job and who will not? And shouldn't we introduce a Basic Income so that we can all continue to participate in this leisure economy? In the meantime, we are having a great time with new gadgets and tech-driven services and experiences. 
25/02/24 · Leisure | Lees meer
25/02/24   ·
How Artificial Intelligence is Set to Transform Our Free Time
This article was written by AI, or artificial intelligence, a technology that is rapidly transforming the world we live in. As an AI language model, I have been programmed to understand and analyze vast amounts of data, and to use this knowledge to generate written content that is informative, engaging, and thought-provoking. In this article, I will explore the future of leisure and how AI is likely to shape and transform this important aspect of our lives.
25/02/24 · Leisure | Lees meer
25/02/24   ·
New technology and disruptive developments in themed entertainment
The field of themed entertainment is often regarded as one of the most innovative sectors in the field of leisure when it comes to new technologies. Not only does the content of themed entertainment heavily rely on new technologies that raise the bar of bringing fictional worlds to life (e.g. the highly advanced robotic figures that populate recent additions to various theme parks worldwide), also, new technologies are constantly being implemented to better facilitate guest experiences by taking hassles of all kinds and sorts away (e.g. mobile apps which can turn a smartphone into a theme park ticket, into a key to a hotel room and into a personalised recommendation system to avoid long queues). Recently, there have been two disruptive developments in society that challenge the themed entertainment industry to reconsider its use of technology in these domains: the rapid emergence of generative artificial intelligence (AI) applications and staffing shortage.
25/02/24   ·
How Big Data is going to change the leisure industry
We know more and more about what people do in their free time. Not only through surveys or time-use studies, but also thanks to (public) data on, for example, length of visits and facility use, which is being made increasingly insightful and accessible. Using an online tool or data dashboard such as Digitwin, the next step is to structure data for policy-makers or managers who do not specialise in dealing with this data.
25/02/24 · Leisure | Lees meer
25/02/24   ·
Game On!
Breda University of Applied Sciences (BUas) is a pioneer in esports education. Gaming is a digital form of leisure and a huge industry. There are approximately three billion gamers on this planet (Newzoo, 2021). Some people play casual games after a hard day’s work to relax, whereas for others it is a lifestyle. Creative Media and Game Technologies educates students to design and develop these games. Esports is the pillar of gaming that goes beyond its digital environment. These are titles played competitively in an organised way with official teams, tournaments and competitions. In esports it is quite common that fans watch tournaments and cheer for their favourite players and team, sometimes without actively playing the games themselves.
25/02/24 · Leisure · Sport | Lees meer
25/02/24   ·
House of Esports focuses on positive aspects
Gaming has become an integral part of children's leisure activities. Thanks to tablets, smartphones, game computers and because almost every family in the Netherlands has access to the internet, the current generation of children (born after 2000) is totally familiar with playing (online) games. Gaming has become an accepted part of leisure activities. Eighty-one per cent of all children play games regularly, half of them more than three times a week.
25/02/24 · Sport | Lees meer
25/02/24   ·
Forget about NFTs
Chances are that you have heard about NFTs the last couple of years. People were restricted to their homes looking for leisure in new places. The pandemic gave us all infinite time behind our laptops. We started to appreciate digital experiences as it was the only alternative. NFT activity grew as CryptoKitties, CryptoPunks and NBA Top Shots were minted, traded and sold. Interest soared to a full-fledged hype in March 2021 when practically all media outlets worldwide reported on the sale of The First 5,000 Days. Mike Winkelman, better known by his artist’s name Beeple, sold this artwork as an NFT for 69 million dollars. Soon after Yugalabs minted their Bored Ape Yacht Club collection of 10,000 unique illustrations of monkeys. They promised to “shape the future of web3 through storytelling, experiences and community.” More skeptical people thought they were just overpriced ‘jpegs’ of monkey cartoons.
25/02/24 · Cultuur | Lees meer
25/02/24   ·
The value of being there
How many people would never experience live music in their entire lives? How many would never be touched by being connected to a performing artist? Or, to cite the British sociomusicologist Simon Frith, “who [would say] they loved particular performers but had no desire to see them live?” (Frith, 2007). Obviously, live music is of great importance in the lives of many.
25/02/24 · Cultuur | Lees meer
25/02/24   ·
A research update from the BUas Experience Lab
Over the past few years, the Experience Lab has evolved into a truly BUas-wide platform for BUas R&D staff, and projects have been initiated and completed in all of BUas’ knowledge domains: leisure, tourism, hospitality, hotel and facility, mobility, games and media. The basis for all of the measurement tools used at the Experience Lab (neuroscience tools and more traditional quantitative and qualitative research tools) is formed by the notion that emotions are crucial in shaping memorable experiences. Therefore, in order to objectively measure whether an experience is memorable, researchers in the Experience Lab track emotions in (real) time as people are engaging in leisure, tourism, mobility, hospitality, media or game experiences.
25/02/24 · Leisure · Onderzoek | Lees meer
25/02/24   ·
Teacher perspectives on the future of leisure
The perspective of teachers Alain van Duren, Bertine Bargeman, Felix Rietbergen, Marijke Hoekstra, Youp Selen and Dafne Foet,on the future of leisure.
25/02/24 · | Lees meer
25/02/24   ·
The theme of Inclusion: Together towards an inclusive society
From the start of the preparation of the conference, it was clear that being together and utilising the experiential expertise should become the starting point for the inclusion programme. In order to outline a future, determine strategies, or reshape the design of cities, the public domain and leisure time, the participation of a diverse society was desired from the principle of "universal design". For everyone, by everyone. Not a conference merely talking "about" inclusion, but at its core striving for inclusiveness itself.
25/02/24 · Leisure | Lees meer
25/02/24   ·
A 'proper' library for Antwerp's youth
For many libraries it is not an easy task to reach young people, but in Antwerp it is getting better and better. Permeke, Antwerp's central library, has had an Urban Bib since 2016, which attracted many young people. At that time youth worker Dries Decru brought hip-hop culture into Permeke, and the young artists and partners who committed to Urban Bib laid the groundwork for a new youth library where young people are given as much space as possible to develop themselves.
25/02/24 · | Lees meer
25/02/24   ·
Technological innovation in the Leisure Society
It was already predicted in the middle of the 20th century; we are moving towards a Leisure Society. Technological innovation ensured that we had more time for a good conversation or a nice hobby. The trend did indeed develop as predicted, but leisure activities have also changed. We are currently experiencing a revival of the Leisure Society, now powered by robotics and machine learning. Artificial Intelligence is even taking over knowledge-intensive jobs. As human beings, we end up on the sidelines of the labour market. Who will have a job and who will not? And shouldn't we introduce a Basic Income so that we can all continue to participate in this leisure economy? In the meantime, we are having a great time with new gadgets and tech-driven services and experiences. 
25/02/24 · Leisure | Lees meer
25/02/24   ·
New technology and disruptive developments in themed entertainment
The field of themed entertainment is often regarded as one of the most innovative sectors in the field of leisure when it comes to new technologies. Not only does the content of themed entertainment heavily rely on new technologies that raise the bar of bringing fictional worlds to life (e.g. the highly advanced robotic figures that populate recent additions to various theme parks worldwide), also, new technologies are constantly being implemented to better facilitate guest experiences by taking hassles of all kinds and sorts away (e.g. mobile apps which can turn a smartphone into a theme park ticket, into a key to a hotel room and into a personalised recommendation system to avoid long queues). Recently, there have been two disruptive developments in society that challenge the themed entertainment industry to reconsider its use of technology in these domains: the rapid emergence of generative artificial intelligence (AI) applications and staffing shortage.
25/02/24   ·
Game On!
Breda University of Applied Sciences (BUas) is a pioneer in esports education. Gaming is a digital form of leisure and a huge industry. There are approximately three billion gamers on this planet (Newzoo, 2021). Some people play casual games after a hard day’s work to relax, whereas for others it is a lifestyle. Creative Media and Game Technologies educates students to design and develop these games. Esports is the pillar of gaming that goes beyond its digital environment. These are titles played competitively in an organised way with official teams, tournaments and competitions. In esports it is quite common that fans watch tournaments and cheer for their favourite players and team, sometimes without actively playing the games themselves.
25/02/24 · Leisure · Sport | Lees meer
25/02/24   ·
Forget about NFTs
Chances are that you have heard about NFTs the last couple of years. People were restricted to their homes looking for leisure in new places. The pandemic gave us all infinite time behind our laptops. We started to appreciate digital experiences as it was the only alternative. NFT activity grew as CryptoKitties, CryptoPunks and NBA Top Shots were minted, traded and sold. Interest soared to a full-fledged hype in March 2021 when practically all media outlets worldwide reported on the sale of The First 5,000 Days. Mike Winkelman, better known by his artist’s name Beeple, sold this artwork as an NFT for 69 million dollars. Soon after Yugalabs minted their Bored Ape Yacht Club collection of 10,000 unique illustrations of monkeys. They promised to “shape the future of web3 through storytelling, experiences and community.” More skeptical people thought they were just overpriced ‘jpegs’ of monkey cartoons.
25/02/24 · Cultuur | Lees meer
25/02/24   ·
A research update from the BUas Experience Lab
Over the past few years, the Experience Lab has evolved into a truly BUas-wide platform for BUas R&D staff, and projects have been initiated and completed in all of BUas’ knowledge domains: leisure, tourism, hospitality, hotel and facility, mobility, games and media. The basis for all of the measurement tools used at the Experience Lab (neuroscience tools and more traditional quantitative and qualitative research tools) is formed by the notion that emotions are crucial in shaping memorable experiences. Therefore, in order to objectively measure whether an experience is memorable, researchers in the Experience Lab track emotions in (real) time as people are engaging in leisure, tourism, mobility, hospitality, media or game experiences.
25/02/24 · Leisure · Onderzoek | Lees meer
25/02/24   ·
The theme of Inclusion: Together towards an inclusive society
From the start of the preparation of the conference, it was clear that being together and utilising the experiential expertise should become the starting point for the inclusion programme. In order to outline a future, determine strategies, or reshape the design of cities, the public domain and leisure time, the participation of a diverse society was desired from the principle of "universal design". For everyone, by everyone. Not a conference merely talking "about" inclusion, but at its core striving for inclusiveness itself.
25/02/24 · Leisure | Lees meer
25/02/24   ·
How Artificial Intelligence is Set to Transform Our Free Time
This article was written by AI, or artificial intelligence, a technology that is rapidly transforming the world we live in. As an AI language model, I have been programmed to understand and analyze vast amounts of data, and to use this knowledge to generate written content that is informative, engaging, and thought-provoking. In this article, I will explore the future of leisure and how AI is likely to shape and transform this important aspect of our lives.
25/02/24 · Leisure | Lees meer
25/02/24   ·
How Big Data is going to change the leisure industry
We know more and more about what people do in their free time. Not only through surveys or time-use studies, but also thanks to (public) data on, for example, length of visits and facility use, which is being made increasingly insightful and accessible. Using an online tool or data dashboard such as Digitwin, the next step is to structure data for policy-makers or managers who do not specialise in dealing with this data.
25/02/24 · Leisure | Lees meer
25/02/24   ·
House of Esports focuses on positive aspects
Gaming has become an integral part of children's leisure activities. Thanks to tablets, smartphones, game computers and because almost every family in the Netherlands has access to the internet, the current generation of children (born after 2000) is totally familiar with playing (online) games. Gaming has become an accepted part of leisure activities. Eighty-one per cent of all children play games regularly, half of them more than three times a week.
25/02/24 · Sport | Lees meer
25/02/24   ·
The value of being there
How many people would never experience live music in their entire lives? How many would never be touched by being connected to a performing artist? Or, to cite the British sociomusicologist Simon Frith, “who [would say] they loved particular performers but had no desire to see them live?” (Frith, 2007). Obviously, live music is of great importance in the lives of many.
25/02/24 · Cultuur | Lees meer
25/02/24   ·
Teacher perspectives on the future of leisure
The perspective of teachers Alain van Duren, Bertine Bargeman, Felix Rietbergen, Marijke Hoekstra, Youp Selen and Dafne Foet,on the future of leisure.
25/02/24 · | Lees meer
25/02/24   ·
A 'proper' library for Antwerp's youth
For many libraries it is not an easy task to reach young people, but in Antwerp it is getting better and better. Permeke, Antwerp's central library, has had an Urban Bib since 2016, which attracted many young people. At that time youth worker Dries Decru brought hip-hop culture into Permeke, and the young artists and partners who committed to Urban Bib laid the groundwork for a new youth library where young people are given as much space as possible to develop themselves.
25/02/24 · | Lees meer

||| Nieuws |||

10/09/26
Achterhoek kiest voor toeristische beleeflaag
In de Achterhoek werken inwoners, ondernemers en organisaties samen aan het ontwikkelen van betere routes en een sterkere beleving van de regio. Een bredere beleeflaag moet meer waarde opleveren. Hoe doen de dmo, de provincie en de gemeenten dat?
09/09/26
Europa kiest voor een breuk met het oude groeimodel in toerisme: Van bezoekersrecords naar waardecreatie
Eurocommissaris Apóstolos Tzitzikóstas (Duurzaam Vervoer en Toerisme) heeft tijdens de WadNext-conferentie op Ameland de contouren geschetst van de nieuwe Europese toerismestrategie die de Europese Commissie deze herfst presenteert. In een videoboodschap aan de deelnemers benadrukte hij dat groei in bezoekersaantallen niet langer de maatstaf voor succes mag zijn.
09/09/26
Tikibad voor een dag omgetoverd tot Paqualand
Afgelopen zondag 6 september werd het Tikibad op Duinrell omgetoverd tot Paqualand. Het Tikibad stond volledig in het teken van de feestelijke lancering van het nieuwe boek 'De avonturen van Rutger, Thomas en Paco – Het Waterpark'. De exclusieve boeklancering was alleen toegankelijk voor prijswinnaars.
08/09/26
Schiermonnikoog haalt platina, drie andere Waddeneilanden pakken goud bij Quality Coast Awards 2026
Tijdens de WadNext-conferentie zijn dit jaar de Quality Coast Awards uitgereikt aan de vier Nederlandse Waddeneilanden. Schiermonnikoog ging naar huis met het felbegeerde platina certificaat, terwijl Ameland, Terschelling en Vlieland alle drie goud in de wacht sleepten. De prijzen werden overhandigd door Albert Salman, medeoprichter van Green Destinations, de organisatie achter het programma.
08/09/26
Exclusief voor leden
Women in travel finalisten bekend
Women in Travel CIC maakte de finalisten bekend van de IWTTF Awards 2026. De winnaars worden op 16 september, voor het eerst buiten Londen uitgereikt, in Utrecht.
07/09/26
Hackathon: indoorsurfbaan voor Groningen en Wandelbox Noord-Nederland
Hackathon barst van creatieve ideeën voor recreatie en toerisme: gaan we over tien jaar massaal naar de indoorsurfbaan in Noord-Nederland?
07/09/26
Exclusief voor leden
Idee uit Haarlo wordt werkelijkheid: nieuwe wandelbeleving rond de Berkel
Een idee van inwoners van Haarlo is werkelijkheid geworden. Gedeputeerde Peter Drenth heeft op vrijdag 4 september het nieuwe wandelpontje over de Berkel officieel in gebruik genomen. Tegelijkertijd zijn drie wandelroutes rond Haarlo geopend.
07/09/26
Airportsprinter rijdt wel op stakingsdag
Op woensdag 9 september rijden er door een aangekondigde staking van de vakbonden de hele dag geen NS-treinen. Uitzondering is de Airport Sprinter.